Vertical Short-Form Ideation Producer

Company Overview

Dhar Mann Studios operates through its production arm, Changing Lives Productions, and has become one of the largest scripted content creators online. Over 163 million followers across YouTube, Facebook, Instagram, and TikTok, pulling in more than a billion views per month. The content focuses on positive, life-lesson-driven stories built around compassion and real-world challenges. Dhar Mann was named a Time Top 100 Creator and landed at #2 on Forbes' 2025 Top Creators list. The company runs 51 to 200 employees out of Burbank.

Position Overview

This role sits squarely in the creative development space. You'll spend your time generating ideas, not cutting footage. The focus is on developing high-performing short-form concepts that work across vertical platforms, with an emphasis on viral hooks, retention mechanics, and formats that can scale into recurring series. You'll collaborate with editors and producers to get those ideas produced, but the core of the job is ideation and creative strategy.

Key Responsibilities

Generate short-form video concepts built for TikTok, Instagram Reels, and YouTube Shorts. Develop hooks that grab attention in the first one to three seconds. Build repeatable formats that work as series rather than one-off posts. Identify emerging trends early and adapt them to fit the Dhar Mann voice and values. Design ideas with retention baked in through open loops, escalation, and payoff. Create concepts that leave natural room for brand integration and sponsorship. Work with editors and producers to bring ideas from concept to finished product.

Requirements

Deep understanding of short-form storytelling as a system, not just a format. Ability to manufacture emotion quickly across heart, surprise, tension, and humor. Strong grasp of why viewers swipe away and how to prevent it. Thinks in hooks, repeatable structures, and scalable formats. Constantly tracking what's performing across platforms right now. Can articulate creative thinking clearly and simply.

Bonus if you can name specific formats working across multiple creators, think like both a creator and a strategist, naturally consider brand safety and sponsorship fit, and have studied Dhar Mann's existing content enough to understand the tone.