CREATIVE EXECUTIVE

COMPANY OVERVIEW

SpoonLabs is a global content platform company that started with Spoon, a live audio platform, and expanded into video with Vigloo. The Vigloo app delivers premium short-form dramas in episodes around two minutes long, produced across 8 languages for audiences worldwide. The company reached profitability on the audio side in 2022 and is now investing heavily in building out its vertical drama operation in the U.S. This is an early-stage team, which means the person hired for this role will have real influence over creative direction as the American branch takes shape.

• Company: SpoonLabs
• Platform: Vigloo (vigloo.com)
• Size: 51-200 employees
• Industry: Entertainment / Streaming / Content Platform

POSITION OVERVIEW

This role sits at the center of everything creative at Vigloo's U.S. operation. You would evaluate pitches, develop stories from concept to production-ready script, collaborate with writers and producers, and integrate audience data into creative decisions. A significant part of the job involves localization strategy, making sure stories travel across cultures without losing what makes them work. You partner closely with marketing, audience insights, and strategy teams but your focus stays on story quality and creative alignment.

RESPONSIBILITIES

Creative Strategy & Ideation

• Identify compelling concepts, genres, and story opportunities based on market research, audience data, and platform trends
• Evaluate pitches, outlines, and scripts for viability, engagement potential, and strategic fit
• Maintain a pipeline of fresh ideas that supports slate diversity and business goals
• Work with leadership to define creative priorities, thematic focus, and new formats

Story & Script Development

• Give detailed, actionable notes on loglines, outlines, beat sheets, and scripts
• Collaborate with writers and producers to strengthen narrative structure and emotional impact
• Guide projects from initial concept through production-ready script
• Ensure all projects meet creative standards before handoff to production

Localization Strategy

• Develop guidelines for adapting story, tone, and cultural references across global markets
• Evaluate scripts for cross-market potential and cultural adaptation opportunities
• Work with localization teams to maintain narrative clarity and emotional impact in translation
• Use regional audience data to inform international content strategy

Cross-Functional Alignment

• Integrate data-driven insights from marketing and audience teams into creative decisions
• Communicate creative intent and direction to downstream teams
• Support evaluation of external pitches, partnerships, and IP opportunities

Creative Standards & Mentorship

• Document and evolve creative guidelines, writing frameworks, and storytelling best practices
• Mentor writers and junior development staff
• Stay current on competitive landscape, narrative trends, and platform behavior

QUALIFICATIONS

• Bachelor's degree in English, History, Fine Arts, Screenwriting, or related field (or equivalent hands-on experience)
• Strong creative writing skills focused on romance and drama
• Composure under pressure with strong interpersonal and collaborative abilities
• Flexibility to work across multiple time zones
• Excellent communication and leadership skills with cross-functional team experience
• Strong interest in novels and narrative storytelling
• Knowledge of the online reading and publishing industry
• Deep understanding of audience behavior and digital-first storytelling (YouTube, TikTok, Instagram)
• Must be able to work on-site in Glendale when required
• Must have legal U.S. work authorization (no visa sponsorship available)
• Preferred: Mandarin or Korean proficiency; startup or high-growth media experience

COMPENSATION & BENEFITS

• Base Salary: $80,000 - $160,000 annually (based on experience)
• Health: Medical, dental, vision insurance
• Time Off: 15 days PTO (inclusive of sick leave) with cash-out option
• Growth: Sponsorship for industry conferences and networking events
• Opportunity: Key early member shaping the U.S. branch from the ground up

HIRING PROCESS

Resume Screening, then Round 1: Skills & Team Fit (video, 60-90 min), then Round 2: Final Interview with HR and CEO (video, 60-90 min). All offers contingent on background check and work authorization verification. Three-month probationary period applies.